I’m Matthew. I design how people work with AI, grounded in research, tested with real people and made in Malta.
Worked with and featured by
- Maltadaily.mt




Designer by training, strategist by study.

I trained in digital arts at the University of Malta, worked on digital banking at APS Bank from 2022 to 2025, and took a master’s in strategic management and digital marketing along the way.
Since January 2025 I’ve advised organisations on AI at SeyAI: workshops, training programmes, strategies and research. I’m the product manager at mesura.ai, Malta’s AI Readiness Score, and I founded malta.ai, which asks AI what Malta could look like.
- Now
- Junior AI & Strategy Advisor, SeyAI
- Also
- Product Manager, mesura.ai · Founder of malta.ai
- Before
- eChannels Support Officer, APS Bank, 2022–2025
- Studied
- MSc Strategic Management and Digital Marketing; BFA (Hons) Digital Arts. University of Malta
- Languages
- Maltese, English, French
My work
Design, motion, print and film, from university to this year.
- Gather

- Measure

- Benchmark

- Analyse

- Act

- Malta

1:35 · sound on
Mesura, on film
Two brand films, a product explainer and a series of social shorts for Mesura, Malta’s AI Readiness Score.
The Measure
1:00 · sound on
Calibrate
0:50 · sound on
How it works
0:36 · sound on
Social shorts
Twenty seconds each, one question at a time.

Say vs show0:20 · How much do you know about AI? 
Usage is not readiness0:20 · Malta is racing ahead on AI. But. 
Six areas, one score0:19 · Your AI readiness isn’t one number. 
Which band are you?0:20 · Early Starter to Elite AI Navigator. 
Can you beat 86%?0:20 · Your score, as a card. 
How ready is your team?0:20 · One survey. Everyone answers. 
Which EU country?0:20 · Who uses AI at work the most. 
Ten minutes0:20 · Make a coffee, or find out where you stand.
Almost 1,000,000 people reached.
- Images
- 950
- Videos
- 250+
- Since
- 2022
malta.ai started in December 2022 as a hobby: asking AI what Malta could look like.
malta.ai on InstagramMy research looks at where people and AI meet, and how they can work together.
From Broadcast to Dialogue: A Design Framework for Conversational AI and Curatorial Insights in Cultural Heritage
Presented at ENTER26, IFITT’s eTourism conference at Breda University of Applied Sciences, in the Cultural Heritage, Storytelling & Domain AI track, and published in Information and Communication Technologies in Tourism 2026 (Springer), pp. 183–197. With Matthew Kenely, Mark Bugeja, Jean Gové and Dylan Seychell.
Read on SpringerConversational AI and Multimedia in Sacred Art Conservation
European Cathedrals Malta Conference, pp. 253–266. A personalised conversational guide on Gemini 2.0 Flash for the Face to Face with Caravaggio exhibition at St John’s Co-Cathedral. With Dylan Seychell, Jean Gové, Matthew Kenely and Matthew Sacco.
Evaluating the Efficacy of Large Language Models in the Recommendation of ESG-Aligned Loan Products
MSc thesis, University of Malta.
View in the University of Malta repositoryFull text on request
Rooted in Malta



What’s next is yours
I work with organisations that want AI their people will actually use: measured first, taught well and designed with care. Tell me about yours.
